Meet the First Veggie Burger Sold in the Meat Aisle of the Grocery Store

Apparently it even bleeds like beef.

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Carnivores might be surprised the next time they hit up their local meat aisles.

Now at 42 Whole Foods locations across the country — with the goal of being nationwide by the end of the year — Beyond Meat's new plant-based patty, The Beyond Burger, has caught the attention of vegans and meat-eaters alike.

What's so great about this juicy burger made from pea protein? Not only is it the first veggie burger to be sold in the meat section of a grocery store, it's also supposedly the first one that looks, cooks, and tastes like ground beef — bleeding (the things you can do with beets these days!) and sizzling just like the real thing.

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And besides being a far cry from those cardboard patties every vegetarian has tried and hated (and re-tried and re-hated), The Beyond Burger is better for your body, containing more protein and iron and less saturated fat and cholesterol than ground beef — all for essentially the same amount of calories. They're also antibiotic-, hormone-, GMO-, soy-, and gluten-free.

Beyond Meat hopes its patties' place in the meat section will encourage more people to embrace a plant-powered diet. To find Beyond Burgers — which ring in at two patties for $5.99 — in a store near you, check out their ever-expanding distribution list here.

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