This Psychologist's Strawberry Optical Illusion Will Blow Your Mind

Believe it or not, this photo doesn't contain a single red pixel.

Take a good look at the photo below, and pay special attention to the colors you see. The picture has an overall bluish tinge, sure, but the strawberries in the photo still appear to be red, right?

The thing is, there's not a single red pixel in this entire photo — and it's totally blowing our minds.

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This beyond-baffling image was created by Akiyoshi Kitaoka, PhD, a psychologist and professor at Ritsumeikan University in Japan. And according to the scientists of the Twittersphere, it's a prime example of a phenomenon called "color constancy."

Color constancy is the human ability to perceive colors the same way no matter the lighting or circumstance. It was at play when you first saw #TheDress — and it's most definitely at play here, too.

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The way New York Magazine's Science of Us explains it, our brains are designed to color-correct everything we look at, whether we're sitting in a room with bright fluorescent lighting, walking around outside on a sunny day, or hanging out in a windowless room with nothing but an almost-dead lightbulb. So when we look at Dr. Kitaoka's image, our brain adjusts what we see to show us red berries — even though the image is only made up of gray and green pixels. That's right — gray and green.

Still don't believe us? Compare the image with the color swatches below for further proof.

Whoa. Consider our (color-correcting) minds blown.

[h/t Science of Us]

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