5 Reasons We're Obsessed With Ube, the Purple Yam That's Taking Over Instagram

Aside from the fact that it's the prettiest color ever, of course.

ube purple yam

Here at Dr. Oz The Good Life, we love our colorful superfoods. Whether we're digging in to a bright-pink dragonfruit smoothie bowl for breakfast or sipping on an electric-green matcha coconut latte to power through the afternoon slump, we're totally drawn to foods that are both beautiful and healthy. And we're not alone: Search for #dragonfruit or #matcha on Instagram and you'll find hundreds of thousands of (gorgeous) pics.

That must be why ube (pronounced "oo-beh") has been taking over our Instagram and Pinterest feeds lately: The yam, which is popular in a number of Asian countries, is a stunningly vibrant shade of purple — and #ube has already been Insta'ed more than 145,000 times.

Ube's rich color is what first attracted us to this root vegetable, but there are so many other reasons to love it, too. Read on for a few of the reasons why this sweet superfood is definitely one we can get behind.

[h/t Huffington Post]

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1 It proves beauty really does come from the inside.

First time making roasted purple yam/ube. Now I want to make ube whipped cream to top my ice cream! (Off to get whipping cream and more ube.)

A post shared by Jee | Oh, How Civilized 🍵+ 🍰 (@ohhowcivilized) on

This Asian yam might look like any old potato on the outside, but on the inside it's a rich shade of violet. It also lends its pretty purple to virtually anything you mix it with, which is great news for those of us who have been looking for natural alternatives to food coloring.

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2 It's full of good-for-you nutrients.

Similar in nutrient content to regular sweet potatoes, one cup of cooked ube provides you with 18 to 24 percent of your daily vitamin A requirements, 18 to 22 percent of your daily vitamin C requirements, and nearly 20 percent of your daily potassium requirements, according to the U.S. Department of Agriculture National Nutrient Database. Researchers at Kansas State University say, however, there is one important way in which ube and other purple yams are not like regular sweet potatoes: They actually contain even more antioxidants. Score!

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3 It's got a (delicious) one-of-a kind flavor.

You might be tempted to compare ube to other colorful root veggies (taro roots and Okinawan sweet potatoes are also purple, after all), but don't be fooled by their similar appearances — ube is naturally even sweeter than vegetables of similar shades. Plus, the violet yam's overall flavor is actually quite complex: In a June interview with GQ, New York City chef Björn DelaCruz described it as white chocolate meets earthiness meets regular sweet potato. Yummmm.

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5 It's just so pretty!

In case it wasn't obvious already, ube (and anything made with it) is pretty darn, well, pretty! So get yourself one of these purple yams ASAP — and get 'gramming!

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