The idea that properly applied blush, foundation, and lipstick can make your skin appear youthful isn't just common sense—it's been proven by science. Researchers at Gettysburg College in Pennsylvania found that as the years go by, we lose contrast between our features and the surrounding skin (our lips, eyes, and brows get lighter; our skin becomes darker). Follow-up research found that when scientists re-created these contrasts digitally (as you would with makeup), subjects were perceived as younger-looking. These pro tips can help you bring out your best.
Tip: As a rule, liquid and cream formulas—in blush, foundation, and eye shadow—are better for mature skin. They don't settle into fine lines the way powders can.More
We lose fat in our cheeks over time, causing them to sag, and our cheekbones—which act like scaffolding in our face—actually get smaller as we age, says New York City dermatologist Ellen Marmur, M.D., of Mount Sinai's school of medicine. The makeup fix: Dab cream blush onto the tops of the apples of your cheeks to help them appear fuller, suggests Kate Watson, makeup artist for Too Faced Cosmetics. Continue up toward your temples, stopping where your eyebrows end, which visually lifts your entire face.
Curl lashes at the base, middle, and tip, holding for three seconds at each spot, recommends New York City makeup artist Stephanie Flor. Then apply two coats of waterproof black mascara, and finish by running brown eyeliner (it's not as harsh as black) across your top lash line. On your bottom lash line, begin at the outer edge and line inward, stopping at your pupil. Use a brush to smudge the liner on the outer corners of your top and bottom lashes—this creates an airbrushed look that helps you appear wide-eyed.